Do it Blue-style 9 tips to take aesthetic photographs
Photography is an essential part of a brand's communication, as it manages to transmit – in a very direct and immediate way – a host of ideas and concepts that generate sensations.
Behind the highly aesthetic photographs and audiovisual content that is published on our networks, a whole pre-production is carried out, where every detail is taken into account: lights, location, elements, colors, etc. And in this blog, we share some essential photography tips to achieve images in the style of The Blue House.
- Define your brand's photographic style
Before starting, it is essential to define a style that aligns with the brand, in order to maintain coherence between what it is and what you want to project through the images. Therefore, before taking photos, the first thing you should do is define very well what your personality and identity is, in order to reflect it in the photographs.
2. Look for references
A fundamental step in the creative process is the search for quality references. It is important to dedicate time to this search, not only to avoid arriving on the day of the session and not knowing where to start or what to do, but also to ensure that the concept does not come up empty.
3. Select the products
To complete the conceptualization process, a selection must be made of the products to be included in the session, in order to adapt the references to reality and have a more complete idea of what you want to achieve in the images.
4. Be clear about what you want to show
All the elements that appear in the frame must have a reason and be connected to each other, since each object transmits something and each part makes the whole. The first thing that must be clear is which product or products you want to show as protagonists. These are the primary elements, those that should stand out, while the secondary ones simply accompany them.
5. Experiment with different planes, angles and focuses
Creating different planes and focal lengths is ideal for helping the eye select and scan the image even before capturing it. Also, by discovering new angles and taking photos from different perspectives, it is possible to tell different stories, always keeping in mind that –in photography– the most important thing is to reflect the size of the product, its quality and its shape.
6. Choose the background and location carefully
It is extremely important to think about the location where the session will take place, since the choice of this location accompanies the entire message. The key is to know what you want to show in order to make an appropriate choice of location. All the sensations that are awakened must align with the story you want to tell.
7. Consider the light
Whatever the photographic style, the first thing to consider when taking product photos is lighting, since a large part of the aesthetics of photography lies in it. Marked shadows give presence, support and strength to the product, while letting in a ray of sunlight generates warmth and vital energy. The use of light should be an intentional decision based on what you want to communicate and transmit with each image.
8. Editing is very important
Taking a photo is usually just the beginning, as it then has to go through final editing touches. In physical stores, customers can see and touch the products, while online, they rely entirely on what the photo can tell them. For this reason, basic adjustments such as erasing any detail that appeared unintentionally or balancing lights, levels, brightness and contrast are crucial to improve the quality of the photo and eliminate unnecessary distractions to make it look cleaner.
9. Make use of everyday life
Taking photos of the product while it is being used on a daily basis will create a closer relationship with the public. For example, at The Blue House we always seek to complement our furniture with accessories, decorations, elements or people. In this way, it is possible to generate an image that narrates different situations of use or possible combinations.
